“Designing kids clothes is something personal to me because I'm a mother. So to be able to see my kids wearing something I've designed is very fulfilling. With the kids' collection, we really try to focus on great quality with an accessible price point in styles that appeal to both parents and kids.”

English fashion designer

Stella McCartney is an English fashion designer, and the daughter of musician Paul McCartney and photographer and activist Linda McCartney. Born in 1971, she is known for her eponymous label and for bringing environmental concerns into luxury fashion. Her own brand began in 1997, after she had worked with established luxury and haute couture houses to build her experience. She is an environmentalist and an advocate for animal rights, and her work often uses vegan production methods. Since 2004, she has also designed in collaboration with Adidas.