“When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone.”

author and inspirational speaker on business leadership

Simon Oliver Sinek is an author and motivational speaker focused on business leadership. He is known for writing about leadership, purpose, and the ideas that shape effective organizations. His books include Start with Why, published in 2009, and The Infinite Game, published in 2019. His work is associated with leadership thinking and with explaining why some people and companies inspire lasting trust and commitment.