“Wal-Mart's size and scale is so vast they literally have the ability to change the face of the entire country. If Wal-Mart were to make a decision tomorrow to refuse to sell a single product made with partially hydrogenated oils, for example, we'd probably see rates from heart disease decline a few years later. That's how powerful Wal-Mart is.”

author and inspirational speaker on business leadership

Simon Oliver Sinek is an author and motivational speaker focused on business leadership. He is known for writing about leadership, purpose, and the ideas that shape effective organizations. His books include Start with Why, published in 2009, and The Infinite Game, published in 2019. His work is associated with leadership thinking and with explaining why some people and companies inspire lasting trust and commitment.