“Panic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options.”

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About Simon Sinek

author and inspirational speaker on business leadership

Simon Oliver Sinek is an author and motivational speaker focused on business leadership. He is known for writing about leadership, purpose, and the ideas that shape effective organizations. His books include Start with Why, published in 2009, and The Infinite Game, published in 2019. His work is associated with leadership thinking and with explaining why some people and companies inspire lasting trust and commitment.

More from Simon Sinek (135 quotes) →

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Books by Simon Sinek

Start with why

2009

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Leaders Eat Last

2014

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