“Non-profits must become deeply engaged in the ways that their donor communities are using social technology.”

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Meaning

The quote says that nonprofit organizations need to pay close attention to how their supporters use social technology. It suggests that staying connected to donor habits online is important for fundraising and communication. The emphasis is on active involvement rather than passive observation.

When It Was Said

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Who It Was Said To

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Historical Context

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Source

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Original Language & Translation

Originally said in English.

Did They Really Say It?

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About Simon Mainwaring

Simon Mainwaring is quoted here; further biographical details are not publicly available.

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