“It is impossible to escape the impression that people commonly use false standards of measurement — that they seek power, success and wealth for themselves and admire them in others, and that they underestimate what is of true value in life.”

Austrian physician and psychoanalyst of the late 19th and early 20th centuries, Freud is best known for founding psychoanalysis and exploring the unconscious mind through techniques like free association. His theories on the structure of personality—id, ego, and superego—and the role of early childhood experiences in shaping behavior remain foundational in psychology.