“The thing is, incremental daily progress (negative or positive) is what actually causes transformation. A figurative drip, drip, drip. Showing up, every single day, gaining in strength, organizing for the long haul, building connection, laying track — this subtle but difficult work is how culture changes.”

American author, marketing expert, entrepreneur, former dot-com business executive

Seth Godin is an American author, marketing expert, entrepreneur, and former dot-com business executive. He is also known by the pen name F. X. Nine. Godin is widely known for his writing on marketing and business, and for his work as an entrepreneur in the internet era. His books and essays focus on how ideas spread, how organizations change, and how people make choices in a crowded marketplace.