“Do extremely difficult work.That seems obvious, right? If you do something that's valued but scarce because it's difficult, you're more likely to be in demand and to be compensated fairly for what you do.The implication is stunning, though: When designing a project or developing a skill, seek out the most difficult parts to master and contribute. If it's easy, it's not for you.”

American author, marketing expert, entrepreneur, former dot-com business executive

Seth Godin is an American author, marketing expert, entrepreneur, and former dot-com business executive. He is also known by the pen name F. X. Nine. Godin is widely known for his writing on marketing and business, and for his work as an entrepreneur in the internet era. His books and essays focus on how ideas spread, how organizations change, and how people make choices in a crowded marketplace.