“Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.”

American author, marketing expert, entrepreneur, former dot-com business executive

Seth Godin is an American author, marketing expert, entrepreneur, and former dot-com business executive. He is also known by the pen name F. X. Nine. Godin is widely known for his writing on marketing and business, and for his work as an entrepreneur in the internet era. His books and essays focus on how ideas spread, how organizations change, and how people make choices in a crowded marketplace.