“If you watch Justin's early videos, I never let him say, 'My name is Justin Bieber,' and then start singing - he always just sang. And the reason I did that was I wanted you to feel like you were in the room. Or maybe you were seeing something you weren't supposed to see.”

American businessman and former talent manager

Scott Samuel “Scooter” Braun is an American businessman, investor, former talent manager, and record executive. Born in 1981, he is known for helping launch the careers of several major pop artists, including Justin Bieber and Ariana Grande. Braun first came to wide attention through his work with Bieber, whom he is credited with discovering and managing in 2008. He later signed Grande to his management company in 2012, and his work with artists such as Kanye West, Demi Lovato, J Balvin, Ozuna, Dan + Shay, and the Kid Laroi helped build his profile in music management. He retired from artist management in 2024.