"In TV the main purpose is to have them keep their hands off the dial.…" — Saul Bass

“In TV the main purpose is to have them keep their hands off the dial. In movies, where you have a captive audience, the opening is intrinsic to the film.”
Saul Bass

PURPOSE FILM

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Meaning

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When It Was Said

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Who It Was Said To

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Historical Context

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Source

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Original Language & Translation

Originally said in English.

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About Saul Bass

Saul Bass is quoted here; further biographical details are not publicly available.