“Extensive analysis was conducted before deciding whether consumers would respond better to a male or female imprisoned in their phone. Almost every country in the world had a female Siri programmed - but not, initially, in the UK and France.”

English comedian, actress, presenter and writer

Sara Pascoe is an English comedian, actress, presenter, and writer. She is known for her work on television, including appearances on Channel 4’s 8 Out of 10 Cats Does Countdown and Taskmaster, as well as BBC Two’s QI. Her work spans comedy, broadcasting, and writing, and she is best known for a sharp, observational style on screen and in performance. Her credits place her firmly in contemporary British comedy and television.