“The youth doesn't know what they want while the older generation remains stuck in the past. But the basic concept of entertainment remains the same - demand and supply - and that won't change.”

Indian film producer, director and screenwriter, active in Hindi cinema

Sajid Nadiadwala is an Indian film producer, director, and screenwriter in Hindi cinema. He owns Nadiadwala Grandson Entertainment and is the grandson of filmmaker A. K. Nadiadwala. He is associated with a number of commercial films, including several starring Akshay Kumar and Salman Khan. He is known for Housefull (2010) and Baaghi (2016) and its sequels. He also directed Kick, which brought him a debutant director award, and was involved in the Marathi film Lai Bhaari. In 2026, he co-produced his first Gujarati film, Dhabkaaro, to mark 75 years of Nadiadwala Grandson Entertainment.