“I kind of feel for the vegetable world - the vegetarian world. It's almost as if people look at them like aliens or foreigners.”

Korean-American chef

Roy Choi is a Korean-American chef who became widely known for creating the Kogi gourmet Korean-Mexican taco truck. He emerged as a public face of the gourmet food truck movement and for a style of cooking often described as food that is not fancy. Choi’s work helped bring street food and restaurant ideas together in a new way. In 2019, he began presenting the Netflix cooking series The Chef Show with Jon Favreau.