“Cooking is not a craft to get into for money. The money may come, or it may not. But you must get into it for the craft and the culture.”

Korean-American chef

Roy Choi is a Korean-American chef who became widely known for creating the Kogi gourmet Korean-Mexican taco truck. He emerged as a public face of the gourmet food truck movement and for a style of cooking often described as food that is not fancy. Choi’s work helped bring street food and restaurant ideas together in a new way. In 2019, he began presenting the Netflix cooking series The Chef Show with Jon Favreau.