“If you talk to people in the military, they'll tell you it takes 3-to-5 years to completely change a culture. It's about making sure, first of all, that everybody understands what the intent and what the vision is. Then you have to map out how you're gonna get there. And as you start to do that, you've got to find out who's in and who's not in.”

American football executive and former linebacker

Ron Rivera is an American football executive, former linebacker and coach, associated with the NFL and the University of California, Berkeley. He is best known as the general manager for his alma mater and for a long coaching career in professional football. Rivera played nine seasons in the NFL with the Chicago Bears and was part of their 1985 championship team, which won Super Bowl XX. He later coached the Carolina Panthers and the Washington Football Team, now the Commanders, and won two NFL Coach of the Year awards with Carolina.