“The 2000s were the time when bromance became a kind of love that dared to speak its name. As a high-water mark of bro culture, nothing can ever top the MTV series 'Bromance,' with Brody Jenner and his search for a new BFF.”

American music journalist and author

Rob Sheffield is an American music journalist and author. He is known for writing about music with a close, personal voice that connects criticism, memory, and pop culture. His work appears in print as both journalism and books. He writes about songs and the culture around them, drawing on the perspective of a long-time music critic and writer.