“I love the idea of being part of a campaign that captures the spirit of New York and the stories of women here, passionate about their dreams.”

British singer, songwriter, television personality, and actress

Rita Ora is a British singer, songwriter, television personality, and actress, born in Pristina, in what is now Kosovo. She rose to wider attention in 2012 after featuring on DJ Fresh’s "Hot Right Now", which reached number one in the UK. She signed with Jay-Z’s Roc Nation in 2008 and later released her debut album, "Ora", in 2012. The album entered the UK Albums Chart at number one and included the UK chart-toppers "R.I.P." and "How We Do (Party)".