“Trump's 2016 effort could afford to be a shambolic circus; nothing was on the line. He never expected to win and so the rotating cast of campaign managers didn't really matter.”

American conservative political strategist and author

Rick Wilson is an American conservative political strategist, media consultant, pundit, and author based in Florida. He is known for his work in Republican politics and for producing televised political commercials for governors, U.S. Senate candidates, Super PACs, and corporations. Wilson has worked across several parts of political communications, combining campaign strategy with media production and public commentary. His career has centered on conservative politics, and his writing and public remarks reflect that background.