“Part of the sales pitch for the Trump campaign is their unique, esoteric secret sauce based on a rabid cult following motivated by Facebook, Twitter, and other social media manipulation.”

American conservative political strategist and author

Rick Wilson is an American conservative political strategist, media consultant, pundit, and author based in Florida. He is known for his work in Republican politics and for producing televised political commercials for governors, U.S. Senate candidates, Super PACs, and corporations. Wilson has worked across several parts of political communications, combining campaign strategy with media production and public commentary. His career has centered on conservative politics, and his writing and public remarks reflect that background.