“I believed that the numbers and processes of modern campaigning that revolve around the meticulous use of data would matter in 2016. I believed Trump was merely a spectacle, a political sideshow who would be dispatched by the well-funded and the well-staffed major campaigns.”

American conservative political strategist and author

Rick Wilson is an American conservative political strategist, media consultant, pundit, and author based in Florida. He is known for his work in Republican politics and for producing televised political commercials for governors, U.S. Senate candidates, Super PACs, and corporations. Wilson has worked across several parts of political communications, combining campaign strategy with media production and public commentary. His career has centered on conservative politics, and his writing and public remarks reflect that background.