"Targeted ads, I think, are useful because I don't want to see all the…" — Rick Smolan

“Targeted ads, I think, are useful because I don't want to see all the crap. I'm not interested in buying a Mercedes Benz, but I am interested in buying a new MacBook Air. So if organizations like Facebook can actually make the ads more relevant to me, if they know what I am interested in, I have no problem with that.”
Rick Smolan

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