“We have got to be more comfortable experimenting with different models. So maybe a client just needs execution people or a lot of young people who are great with social media. We don't always have to give them the pyramidal structure of senior VP and account supervisor.”

American businessman

Richard Winston Edelman is an American businessman best known for leading Edelman, the public relations company founded by his father. In 1996, he became the firm’s president and chief executive officer. He is associated with the management and growth of one of the best-known names in public relations. His public remarks tend to reflect business leadership, communications, and the work of building and sustaining a major family-founded company.