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Meaning
The quote says Donald Trump changed political campaigning by relying less on paid advertising and more on unpaid attention from news coverage and public discussion. It suggests his approach shifted the balance of campaign communication toward earned media.
When It Was Said
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Who It Was Said To
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Historical Context
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Source
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Original Language & Translation
Originally said in English.
Did They Really Say It?
No source found on Wikiquote; the quote is listed as attributed.
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About Richard Edelman
American businessman
Richard Winston Edelman is an American businessman best known for leading Edelman, the public relations company founded by his father. In 1996, he became the firm’s president and chief executive officer. He is associated with the management and growth of one of the best-known names in public relations. His public remarks tend to reflect business leadership, communications, and the work of building and sustaining a major family-founded company.
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