“The short form, speed, and consistency of communication by Trump beat Clinton's nuanced, detailed, and long-form communication. Trump came across as more genuine, Clinton as less than transparent. Trump engaged directly with his community; Clinton spoke through the media in a careful and less frequent manner.”

American businessman

Richard Winston Edelman is an American businessman best known for leading Edelman, the public relations company founded by his father. In 1996, he became the firm’s president and chief executive officer. He is associated with the management and growth of one of the best-known names in public relations. His public remarks tend to reflect business leadership, communications, and the work of building and sustaining a major family-founded company.