“Social lets consumers talk about the products. You may pay your way onto the Facebook feed, but after that, it's conversations by the users. That's not sufficient because it leaves out what is possible for employees to talk, for R&D to talk, or the CEO to talk.”

American businessman

Richard Winston Edelman is an American businessman best known for leading Edelman, the public relations company founded by his father. In 1996, he became the firm’s president and chief executive officer. He is associated with the management and growth of one of the best-known names in public relations. His public remarks tend to reflect business leadership, communications, and the work of building and sustaining a major family-founded company.