“An exceptional company is the one that gets all the little details right. And the people out on the front line, they know when things are not going right, and they know when things need to be improved. And if you listen to them, you can soon improve all those niggly things which turns an average company into an exceptional company.”

English business magnate

Sir Richard Charles Nicholas Branson is an English business magnate and the co-founder of the Virgin Group. He became known for building the group from 1970 onward and for his role as a prominent figure in business. By 2016, he controlled five companies. His public profile is tied to entrepreneurship and to the Virgin name, which became closely associated with his business ventures.