“Thousands of books are published every year in India, and it's becoming more difficult to stand out and get people to buy the books. The only way to get people notice the book is to create a buzz much before it's released.”

Indian author and banker

Ravi Subramanian is an Indian author and banker. He spent nearly two decades in financial services and is known for writing thrillers set in the world of banking. He is an alumnus of IIM Bangalore, class of 1993, and has 99 quotes on the site. His fiction includes the banking trilogy The Incredible Banker, The Bankster and Bankerupt. He worked with Citibank, HSBC and ANZ Grindlays, and later became chief executive of a listed non-banking financial company. His books draw on the culture, pressures and dealings of the banking sector.