“If you're a content creator looking to elicit a certain emotion, we can validate that. In cases where an ad is trying to elicit humor, we can tell you if people get the jokes or not by the number of people who smile, the intensity of the smile, and the timing of the smile.”

Egyptian-American computer scientist

Rana el Kaliouby is an Egyptian-American computer scientist and entrepreneur, best known as the co-founder and chief executive of Affectiva, the emotion AI company she started with Rosalind Picard. Her work centers on computers that can recognize and respond to human emotion. As the public face of Affectiva, she has helped shape the conversation around artificial intelligence, affective computing, and how technology interprets facial expressions and other signals of feeling.