“The obesity problem among children is very serious. When advertising budgets are big and business can corrupt the way we live so that it becomes the norm to snack all day - and if you are never hungry you are never going to feel like eating a healthy meal - that can't be right.”

Dame Prudence Margaret Leith is a South African and British restaurateur, broadcaster, cookery writer, businesswoman, television personality, novelist, chef, and former university chancellor. She is best known as Prue Leith. Her work spans food, media, and writing. She has built a public career around cooking and cookery publishing, while also appearing on television and working in business. As a novelist and broadcaster, she is known for communicating clearly and practically, with a reputation shaped by her long presence in British public life.