“'Jaws' was the first A-list picture that was released like an exploitation picture. They made a lot of money with that picture because they could save a lot of money on advertising. Instead of having a full-page ad in 'The New York Times' for one theater, they had it for 100 theaters.”

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More from Peter Bogdanovich (30 quotes) →

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Books by Peter Bogdanovich

Who the hell's in it

2005

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Who the Devil Made It

1997

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