“We're a brand, but I think the difference is that we know we're a brand and we take advantage of that for our own benefit. We use it for us, not for other people.”

English singer

Perrie Louise Edwards is an English singer best known as a member of Little Mix. She began her music career after auditioning for The X Factor UK, where she joined the group that would go on to win the show. Formed during the eighth series of the competition, Little Mix became the first group to win The X Factor and later released six studio albums. The group scored nineteen UK top ten singles, including five number ones, and became the first girl group to win the Brit Award for British Group before going on hiatus in 2022.