“Whenever you want to achieve something, keep your eyes open, concentrate and make sure you know exactly what it is you want. No one can hit their target with their eyes closed.”

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Meaning

This can be taken to mean that desire alone is not enough, you need a clear picture of the aim. The line reads as a warning against vague ambition, and it lands when someone is trying to start a project, make a decision, or stay focused amid distractions, because attention has to be aimed before effort can count.

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Original Language & Translation

Originally said in English.

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About Paulo Coelho

Brazilian novelist and spiritual writer of the late 20th and early 21st centuries, Coelho is best known for his globally acclaimed novel *The Alchemist*, which blends philosophy, mythology, and personal transformation into a fable about destiny. His work often explores the intersection of faith, travel, and self-discovery, appealing to readers seeking meaning in life’s journey.

More from Paulo Coelho (575 quotes) →

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Books by Paulo Coelho

O Alquimista

2014

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Am Ufer des Rio Piedra saß ich und weinte

1996

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Eleven Minutes

2005

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