“Providing financial incentives for both local communities and national governments to conserve and restore forests also makes sense. It will put an economic value on these precious natural resources and drive the right behaviours from both government and business.”

Dutch business executive and author

Paul Polman is a Dutch business executive and author. He is known for his leadership in global business and for writing on business, sustainability, and long-term value. Polman has held senior roles in major international companies, and his public work often focuses on the responsibilities of business beyond short-term profit. As an author and speaker, he is associated with ideas about sustainable growth, corporate purpose, and leadership that looks beyond the immediate quarter.