“In order for our minds to comprehend something, there must be an appropriately structured neural structure called a 'frame' that makes it possible to contextualize, make proper sense of, and mentally 'see' the thing. Our understanding of the world is frame dependent: frames are the accessories with which we think. Frames are the cognitive, conceptual structures that enable us to put together, amplify, and activate ideas. When truth is unseen it is because it is both unframed and unnamed; frames and names go together.”