“People pay little attention to banner ads - in fact, everyone dislikes them - and that leads to infinitesimally small click-through rates that make marketers unhappy.”

Indian-American web and technology writer and journalist

Om Prakash Malik is an Indian-American web and technology writer and journalist. He founded Gigaom, an influential early technology news site, and has written for publications including The Wall Street Journal, The New Yorker, Fast Company, and Wired. His work has focused on startups, Silicon Valley, and the wider technology industry. He has also been a partner at True Ventures in Palo Alto and continues to publish on his personal site, On my Om.