“Its definition can be a bit murky, but to me, native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt - native ads don't pop up or dance across the screen - and its content is actually valuable to the person viewing it.”

Indian-American web and technology writer and journalist

Om Prakash Malik is an Indian-American web and technology writer and journalist. He founded Gigaom, an influential early technology news site, and has written for publications including The Wall Street Journal, The New Yorker, Fast Company, and Wired. His work has focused on startups, Silicon Valley, and the wider technology industry. He has also been a partner at True Ventures in Palo Alto and continues to publish on his personal site, On my Om.