“It's possible that Generation Facebook, accustomed as it is to a whole range of experiences that it only imbibes online, doesn't have the same need for physical interaction in order to be creative as previous generations still do. It's possible that Generation Facebook can co-create and collaborate quite happily from afar.”

English academic, economist, and author

Noreena Hertz is an English academic, economist, and bestselling author. She has been Honorary Professor at University College London since 2014 and is based at The UCL Policy Lab. Her work sits at the intersection of economics, business, and public policy, and she also serves on the boards of Mattel, Warner Music Group, and Workhuman. She is known for writing and speaking on how economic and social forces shape everyday life and decision making.