“Get into the habit of imagining an alternate scenario. By posing such 'imagine if' questions... we can distance ourselves from the frames, cues, anchors and rhetoric that might be affecting us.”

English academic, economist, and author

Noreena Hertz is an English academic, economist, and bestselling author. She has been Honorary Professor at University College London since 2014 and is based at The UCL Policy Lab. Her work sits at the intersection of economics, business, and public policy, and she also serves on the boards of Mattel, Warner Music Group, and Workhuman. She is known for writing and speaking on how economic and social forces shape everyday life and decision making.