“Try to be likeable but stay true to your self. There will be times when you have to do or say something at the expense of being popular. If you’ve built up enough goodwill, you’ll get away with it. People understand that difficult decisions have to be made and, if you’ve paid enough into your ‘likeability deposit’, they will hate the decision but not the person making it.There may be moments in your life when you have to choose between ‘being liked’ and what you really want to do. Imagine your future spouse is a vegan and does not enjoy being with people who eat meat. Could you imagine putting aside your beliefs and feelings, to show support, love and understanding for your partner’s?”