“In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents per copy from subscribers, $1.25 at the newsstand and a whopping $5 per copy from ads. The ad revenue let them run a far bigger newsroom than subscribers were paying for.”

American inventor, scientist and businessman

Nathan Paul Myhrvold is an American inventor, scientist, and businessman. He is known for serving as chief technology officer at Microsoft, and for co-founding Intellectual Ventures and TerraPower. He is also the principal author of Modernist Cuisine and its follow-up books. His work spans technology, business, and food science, reflecting a career that moves between research, innovation, and writing.