“This phrase, 'culture jamming,' was very much in vogue in the 1990s when these superbrands sort of emerged and started kind of projecting their names onto ever more surfaces.”

Canadian author, social activist, and filmmaker

Naomi Klein is a Canadian author, social activist, and filmmaker. She is known for her political analysis and for her support of ecofeminism and organized labour, as well as her criticism of corporate globalization, fascism, and capitalism. Her work focuses on power, economics, and politics, especially the ways large institutions shape public life. She writes and speaks from an activist perspective, and her commentary often returns to labour rights, ecological politics, and opposition to corporate influence.