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Meaning
The quote says someone’s approach was to increase the value of the Trump name and then use it in as many profit-making ways as possible. It suggests a focus on branding, licensing, and monetizing the name rather than on a single business. It also implies a strategy built around expansion through repeated use of the same brand.
When It Was Said
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Who It Was Said To
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Historical Context
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Original Language & Translation
Originally said in English.
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About Naomi Klein
Canadian author, social activist, and filmmaker
Naomi Klein is a Canadian author, social activist, and filmmaker. She is known for her political analysis and for her support of ecofeminism and organized labour, as well as her criticism of corporate globalization, fascism, and capitalism. Her work focuses on power, economics, and politics, especially the ways large institutions shape public life. She writes and speaks from an activist perspective, and her commentary often returns to labour rights, ecological politics, and opposition to corporate influence.
More from Naomi Klein (116 quotes) →Other sayings from Naomi Klein
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Reflections: more sayings
- “I want to get my Masters in business.”RJ Mitte
- “I feel like it's important every once in a while to estrange ourselves from the familiar to remind ourselves…”Matthew Tobin Anderson
- “When you're looking through a magazine, you'd think every single person's a different person, but every third…”Cameron Russell
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Books by Naomi Klein
No Logo
2002
The Shock Doctrine
2007
This Changes Everything
2015
No Is Not Enough
2018
Doppelganger
2023