“The model of getting the consumer to come to you is old, and the new model is how can you get to the consumer on their terms, in ways they want to engage in. How people are choosing to interface with content is very different. You've got to marry different platforms.”

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About Mindy Grossman

American business executive

Mindy Grossman is an American business executive known for leading major consumer brands, including WW International and HSN. Her career also included senior roles at Ralph Lauren Corporation and Nike. She served as CEO of HSN from 2006 to 2017, and later became CEO of WW International. Grossman has also been recognized on Financial Times's Top 50 Women in World Business list, Forbes' 100 Most Powerful Women in the World, and Fortune's Top People in Business. Her work has centered on retail, consumer marketing, and brand leadership.

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