“So many of my followers who just graduated can't get jobs; they're hundreds of thousands of dollars in debt, and they don't know what to do. My dream is to see a new generation of entrepreneurs who are creating and having more meaningful jobs than the day-to-day grind.”

American YouTube personality and entrepreneur

Michelle Phan is an American YouTube personality and entrepreneur, known for building an early online following around beauty and lifestyle content. She later became the founder and owner of EM Cosmetics. Phan is especially associated with the growth of beauty media on YouTube and with turning that visibility into a business of her own. She relaunched EM Cosmetics in 2017, continuing her work at the intersection of personal branding, cosmetics, and online influence.