“I use sunscreen every single day, even if I'm not going outside in the sun, because I'm near a window. I can always get those UV rays on my face, so I always apply sunscreen on my face and neck. It's like brushing my teeth: I feel weird if I don't apply sunscreen.”

American YouTube personality and entrepreneur

Michelle Phan is an American YouTube personality and entrepreneur, known for building an early online following around beauty and lifestyle content. She later became the founder and owner of EM Cosmetics. Phan is especially associated with the growth of beauty media on YouTube and with turning that visibility into a business of her own. She relaunched EM Cosmetics in 2017, continuing her work at the intersection of personal branding, cosmetics, and online influence.