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About Michelle Phan
American YouTube personality and entrepreneur
Michelle Phan is an American YouTube personality and entrepreneur, known for building an early online following around beauty and lifestyle content. She later became the founder and owner of EM Cosmetics. Phan is especially associated with the growth of beauty media on YouTube and with turning that visibility into a business of her own. She relaunched EM Cosmetics in 2017, continuing her work at the intersection of personal branding, cosmetics, and online influence.
More from Michelle Phan (95 quotes) →Keep reading Michelle Phan
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- “Honestly, what I have the most fun with, I just hang out with my cat, and I go online, and I talk to my follo…”Michelle Phan
- “When I first started, there really was no beauty guru community. I didn't have the right production resources…”Michelle Phan
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