“Industry's high powered lobbying effort is actually about much more than just passing bills. A convenient side effect of this lobbying crusade is to apply corporate spin to maximize effect. The rhetoric surrounding the lobbying shapes the broader debate related to who is to blame for obesity and diet-related health problems. Because lawsuits are such a hot-button issue, industry can take full advantage of the popular scapegoating of trial lawyers, while at the same time invoke all-American values and shove the personal responsibility theory down the nation's collective throat.”