“Running for office, or suggesting you might, is no longer about being a politician but being an independent opinion or sensibility entrepreneur. You're looking for an audience to identify with you. Rather than trying to convince a majority of the electorate, you're looking to cull your particular following.”

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About Michael Wolff

American journalist and media consultant

Michael Wolff is an American journalist, media consultant, columnist, and contributor, known for his reporting on media and business. He has worked for USA Today and The Hollywood Reporter, and he was a former editor of Adweek. Wolff has written seven books. Among them are Burn Rate, published in 1998 about his own dot-com company, and The Man Who Owns the News, a 2008 biography of Rupert Murdoch. He also co-founded the news aggregation website Newser. His work has earned two National Magazine Awards and a Mirror Award.

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