“[David] Wallerstein discovered that people would spring for more popcorn and soda- a lot more- as long as it came in a single gigantic serving. Thus was born the two-quart bucket of popcorn, the sixty-four-ounce Big Gulp, and, in time, the Big Mac and the jumbo fries.”

American food writer and journalist, Pollan is best known for his accessible yet rigorous exploration of how food systems shape health, culture, and the environment. His work bridges science, ethics, and everyday life, offering clear guidance on sustainable living and mindful eating.